In an effort to maximize contact tracing on all campuses, Penn State is using a new platform called Salesforce Health Cloud, an international customer relationship (CRM) firm. This will make contact tracing faster and easier to manage and, overall, make the process much more efficient and productive. The ultimate goal is to limit the impact of COVID-19 on both the Penn State community and the State College area. “This platform is designed around the individual and their needs, so if a student or employee tests positive, we can quickly get the results, get the person into isolation, start contact tracing, and begin other processes,” said, David Gindhart, Penn State Information Technology’s associate chief information officer for university partnerships. “This enhances our response time, helping us to limit spread in the campus and local community.”