Pepsi introduces its zero calories âBlackâ variant cola in a fountain cup for Burger King Restaurants⦠Share Via: ⦠The variant made its India debut in 2017 to take on Coke Zero. Pepsi India has released a new ad for its zero calories colaâ Pepsi Black. The 30-second spot is an announcement that the beverage is now available in a fountain cup at Burger King India outlets. Whatâs interesting is the description of the cola: Zero calories. Please note Pepsi Black isnât a new drink, it was launched in 2017, as per media reports, to take on Coke Zero. However, a 2018 Pepsi press release states it was introduced in 2018 as a new variant that promised great taste with reduced sugar content.