PepsiCo’s philanthropic arm, the PepsiCo Foundation, as part of its recently launched Initiative around solid waste management — Purna, organised a clean-up drive at an open dump yard close to the busiest Vrindavan Railway Station. The drive was supported by Mathura Vrindavan Nagar Nigam (MVNN), and saw participation of volunteers including city residents, college students, members of market associations and religious institutions. The cleanliness drive witnessed participation from close to 100 volunteers uniting the community to take collective action to make their city clean, green and a live model of efficient solid waste management.