27th January 2021 PepsiCo and meat substitutes firm Beyond Meat have formed a joint venture to develop and sell snacks and drinks made from plant-based protein. The newly-created ‘The PLANeT Partnership’ will aim to leverage Beyond Meat’s technology in plant-based protein development and PepsiCo’s marketing and commercial capabilities to create new lines that tap into growing consumer demand for vegan products. As well as its namesake soft drink, PepsiCo owns brands such as Walkers, Lays, Quaker and Doritos. Like other major food manufacturers, it has been looking to expand its portfolio towards more health-focused snacks and beverages. “Plant-based proteins represent an exciting growth opportunity for us, a new frontier in our efforts to build a more sustainable food system and be a positive force for people and the planet, while meeting consumer demand for an expanded portfolio of more nutritious products,” said Ram Krishnan, PepsiCo Global Chief Commercial Officer.