PepsiCo Partners With Global Icon LeBron James To Launch MTN DEW RISE ENERGY Drink - New MTN DEW RISE ENERGY Offers Citicoline and Caffeine for a Mental Boost and Zinc to help with Immune Support to Conquer the Morning; Only 25 Calories and Zero Grams of Added Sugar - Unique, Multiyear Partnership with LeBron Begins with MTN DEW RISE ENERGY and Will Span Activations Across Categories including Snacks; Partnership will also Highlight Companies' Shared Values and Commitment to Uplifting Communities News provided by Share this article Share this article PURCHASE, N.Y., March 17, 2021 /PRNewswire/ -- Every morning is a chance to seize the day and close the gap between intention and motivation. No one embodies this mentality better than NBA icon, businessman and philanthropist LeBron James, an integral partner behind the launch of MTN DEW RISE ENERGY, a new kind of energy drink specifically formulated with ingredients to kick off the morning with a mental boost, immune support, and zero grams of added sugar.