Published January 25, 2021, 8:00 AM Premiere Horizon Alliance Corporation (PHA) is venturing into technology-driven agribusiness following the entry of its new partners, the principals of SquidPay Technology Inc. In a disclosure to the Philippine Stock Exchange, PHA said it will be pursuing opportunities in the AgriTech sector through its existing subsidiary, PH Agriforest Inc. “PHA aims to leverage on the fintech expertise of its (SquidPay) in the use of technology in agriculture, forestry and aquaculture, to maximize yields and efficiency,” the firm said. It explained that, “Instead of traditional agriculture practices, PHA will utilize proven Agritech methodologies that focus on comprehensive data collection, analytics and models, and other technological innovations which seek to achieve faster planting, better harvest, lower production cost and optimized market acceptance of products.”