PhonePe emerges as largest player on UPI merchant transactions ANI | Updated: Mar 17, 2021 12:58 IST Bengaluru (Karnataka) [India], March 17 (ANI): Digital payments platform PhonePe claimed on Wednesday that it has emerged as the largest player on UPI merchant (P2M) transactions capturing over 42 per cent of overall market share. The company attributed the growth to massive adoption in tier 4, 5 and 6 towns besides talukas, and a deep focus on driving merchant acceptance in these geographies. "Our continuous focus on reliability and ensuring highest transaction success rates is creating a great amount of trust on the PhonePe platform," said Vivek Lohcheb, Vice President for company's offline business development.