Share this article Share this article LONDON, April 15, 2021 /PRNewswire/ -- Phrasee, the leader in brand language optimization, today announced Phrasee X, the first technology that allows marketers to automatically optimize language in real-time. The introduction of Phrasee X enters Phrasee into the $8.5b customer experience (CX) market 1 as the only technology that enables brands to respond to customers more nimbly and personally by continually testing and updating their marketing language at each step of the customer journey. Phrasee X lets brands test multiple AI-generated messages at once, and adjust based on performance to boost conversion. Phrasee X uses advanced machine learning techniques to optimize brand language in real-time, at the click of a single button. It builds on Phrasee's natural language generation and deep learning capabilities to enhance its AI-powered SaaS platform. It is a 'game-changer' and allows brands to generate, optimize, automate and analyze language in their own brand voice.