Pick n Pay is targeting these types of shoppers as part of its new growth strategy Subscribe Retailer Pick n Pay says it plans to invest a further R2.5 billion to deliver on its growth strategy over the next year. This will include a ‘new space growth strategy’ which focuses on increasing store footprint in the lower-to middle-income communities of South Africa, it said on Wednesday (21 April) in its financial results for the year ended February 2021. “The group believes that this area of the South African retail market will deliver the greatest growth over the medium- to long-term, driven by an expanding working-age population, urbanisation, and the ongoing formalisation of the informal market.