Picking the Winners Insider Share your message with more people, through more channels The power of digital marketing is undeniable. Within minutes of placing an ad, we have allowed our business to immediately interact with potential clients and increase awareness of our brand. Using a digital world right at our fingertips quickly gives us the ability to boost profits. Why is it then that we, as loan officers, continue this circle of relying on real estate agents to bring us clients instead of reaching directly to them ourselves? I know all too well how easy it is to be swept up in tradition. When I first became a loan officer, I listened to those who had come before me. After all, I had started out as a telemarketer who had to work his way to the position of loan officer. It has long been emphasized if a loan officer is not meeting their quota, then sales training must be the problem.