Piramal Pharma forays into feminine hygiene with launch of gentle intimate wash Piramal Pharma forays into feminine hygiene with launch of gentle intimate wash 08 March 2021 | News The product will initially be available in the West Bengal market and on all leading e-commerce platforms. Piramal Pharma Limited’s Consumer Products Division has announced its entry into feminine intimate care category with the launch of ‘i-feel® gentle intimate wash’. The product will initially be available in the West Bengal market and on all leading e-commerce platforms. The company has also announced its association with Yami Gautam, an established actress of the Indian Film Industry, as the brand ambassador for ‘i-feel®'.