Plannuh Announces an Index for Scoring and Benchmarking Operational Marketing Performance Based on Data Analytics The Operational Marketing Index (OMI) measures a marketing department's operational marketing performance and provides best practices for improvement News provided by Share this article Share this article BOSTON, March 10, 2021 /PRNewswire/ -- Plannuh Inc., makers of the world's leading AI-Driven marketing leadership platform, today announced the Operational Marketing Index designed to help marketers gauge the effectiveness of their marketing and improve performance. Operational marketing is the creation, execution, and measurement of a marketing plan, and prior to the Operational Marketing Index, there was no way to assess performance.