Planters gets a makeover : vimarsana.com

Planters gets a makeover


The overhaul comes after Planters sat out the 2021 Super Bowl, following a 2020 Super Bowl campaign that saw the brand kill off Mr. Peanut and had him resurrected as a Baby Nut during a funeral. The legume spokesman then aged during the year, including a stint as a 21-year-old and, eventually, became more like his former, older self.
Now, Mr. Peanut’s slightly updated look includes more of a cartoon feel. His top hat rests on top of his peanut head rather than askew and his monocle has a bit of a bolder style. So does the brand logo, which is now being backed by a deep blue used across products. 

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