Podcast: the Chupi Sweetman interview on #HowIDidIt The Irish entrepreneur and designer joins the podcast to discuss her attitude to leadership, digital transformation and team-building 3rd April, 2021 Having started her jewellery business in 2013, Chupi Sweetman has grown the Chupi brand into a luxury online retailer with €5 million in annual sales. In this podcast, Chupi offers her advice on starting out in business, scaling up and taking calculated risks. "Have a plan, but have a spreadsheet to back it up," she counsels. "Often our dreams are so big they scare us, so we don't build a strategy to get there. And we don't measure it, so we don't know how we're progressing."