Policy Can Change Attitudes with Louise Epstein In this episode of Tech Transfer IP, Lisa is talking with Louise Epstein. Louise is the Executive in Residence at the Austin Technology Incubator (affiliated with UT Austin) and a principal advisor with the Larta Institute. In both positions, she provides business commercialization advice to science-based startups. Before Larta, Louise was the Director of University Partnerships for the Walton Family Foundation, where she crafted grants for maximum impact. While there, she wrote “12 Critical Components of University Technology Commercialization,” which has served as a primer for many technology transfer offices interested in creating startups.