May 3, 2021 LOS ANGELES — May 3, 2021 — Port Logistics Group headquartered in City of Industry, Calif., today announced the rebranding of Port Logistics Group to Whiplash. The 3PL will now operate as Whiplash, preserving its tagline “Your Brand. Fulfilled.”, underscoring its evolution from port-centered logistics management to streamlined direct-to-consumer (D2C) and retail omnichannel fulfillment services. The rebranding initiative follows Port Logistics Group’s April 2019 acquisition of Whiplash Merchandising Inc., subsequent to its 2018 investment in the business. The Whiplash ecommerce platform provides best-in-class integration, order management, and warehouse management capabilities to both established and emerging brands. The rebrand solidifies the company’s position as a provider of advanced omnichannel services by pairing operations excellence and scale with advanced ecommerce and fulfillment technologies.