Portion of booze sales goes to Island Nature Trust till May 18 A campaign that offers a portion of alcohol sales to support natural landscapes on P.E.I. Is back after a one-year hiatus due to COVID-19. Social Sharing CBC News · Posted: Apr 04, 2021 3:41 PM AT | Last Updated: April 4 Helena Villard, PEILCC store manager, Darlene Compton, minister responsible for the PEILCC, and Bianca MacGregor, executive director of the Island Nature Trust, announce the return of the Let’s Protect Our Island campaign.(Government of P.E.I.) A campaign that offers a portion of alcohol sales to support natural landscapes on P.E.I. is back after a one-year hiatus due to COVID-19.