Post-Cookie Advertising: Terragon, Facebook introduce new solution to bail-out brands On By Juliet Umeh As the online advertising industry counts down to the total extinction of third-party cookies, online advertisers and digital marketers have been urged to test new solutions now rather than later. This was a consensus call at a recent webinar organized by Terragon Limited in conjunction with Facebook. The Webinar titled: Online Advertising in a Post-Cookie World: Delivering Personalised Ads using the Terragon CDP and Facebook Conversions API, had almost 300 sign-ups from industry leaders and practitioners from leading FMCG, Telcos, Banks and E-Commerce brands across Africa. Speaking during the Webinar, Chris Humphery, a Marketing Strategy and Tech Consultant at PwC, noted that brands must invest in data and technology to prepare adequately for the post-cookie world.