PostcardMania launches its latest automation technology aimed at leveling the playing field between Main Street businesses and large corporations — a direct mail retargeting product dubbed "Website to Mailbox." The launch comes just two weeks after the marketing-turned-tech company's newest division's birth, PCM Integrations. Direct mail retargeting emulates digital retargeting —when follow-up ads are displayed on an individual scale to website visitors — but replaces digital ads with physical direct mail that arrives in mailboxes mere days later. This physical touchpoint can make a huge difference in response; a physical mail piece in front of qualified prospects is shown to increase brand recall and memorability by 49%.