Power of SEO: Improving your Website Visibility on Search Engines SEO in simple terms is a process of improving your website by using a variation of SEO tools to increase your visibility for relevant searches in multiple search engines out there. 3 minutes read SEO in simple terms is a process of improving your website by using a variation of SEO tools to increase your visibility for relevant searches in multiple search engines out there. (Photo by: Diego Velázquez from Pixabay) Having an online presence has become crucial in this day and age. A lot has changed in the world of Search Engine Optimization (SEO). There are a lot of tips out there to boost your website but certain principles remain unchanged. The search engines rank your website changes constantly which means you need to keep up with the latest SEO developments to compete with other businesses and practices. Check out top SEO trends that can help you improve your rankings in 2021.