linkedin Consumer electrical company Crompton Greaves Consumer Electricals has announced the appointment of Pragya Bijalwan as chief marketing officer.
Bijalwan moves from Castrol India where she was leading product innovations, brand campaigns and technology based innovative solutions.
She said, “I am absolutely thrilled to be a part of this brand that despite having a very strong consumer franchise, accords top priority to adapting and evolving as per their changing needs. As we move into a new post – pandemic era, which is a challenging yet exciting time for the brand, our goal is to further strengthen our leading positions in key categories while accelerating growth in new categories through meaningful innovation. This will be supported by our integrated communication approach.”