What is a “Creative Idea Challenge? The Preger Prize Creative Idea Challenge is designed to stimulate and reward individual creativity among SNU undergraduate students in every discipline. Participants must come up with an idea which is novel, useful, and implementable. They must then consider their idea in detail, and develop a practical approach to realizing it. Fifteen students entered their ideas into the 2020 Challenge, held November 18. Each student filled out an idea submission form and a business model canvas to enter the challenge. The day before the event, each contestant submitted a 60 second video to explain their idea. The video included descriptions of why their idea would be useful, and how it could be implemented in practice.