Principal of The Advertisement Center Explains How to Defeat the 'Vortex' Facebook Facebook Bill Woods In the May 2021 Graphic Communication Advisors Group (GCAG) article, Bill Woods, printing industry advisor and entrepreneur, introduces the concept of the “Vortex”— “those daily events led by clients, employees, the government, competitors, vendors, and banks that take up 100% of your time and energy.” In his article, And Now for Something Completely Different (or…defeating the Vortex), Woods provides creative advice. He said, Our friends in the packaging side of the business have mostly enjoyed continued or increased demand despite (and in many cases because of) the pandemic. As with every business that faces competition, someone out there will spoil the party if you don’t continue to change and adapt. More and more generalist printers will turn to packaging as the panacea for lagging demand of traditional print products. Others will turn to inkjet…well, just because.