Pringles returns to Super Bowl in 2021 with new flavor stack

Pringles returns to Super Bowl in 2021 with new flavor stacking spot - Grand Rapids Business Journal


Grand Rapids Business Journal
Courtesy Kellogg Company
Pringles will return as an advertiser in 2021 during the biggest snacking day of the year — the Super Bowl.
With brands taking center stage during the big game’s popular ad breaks, the snack brand of Battle Creek-based Kellogg Company looks to build on previous years with a spot that will feature the consequences that occur when people get engrossed in Pringles flavor stacking combinations.
Following 2020’s Rick and Morty partnership, Pringles saw double-digit growth for the brand.
“We’re really happy that Pringles will be back in the big game in 2021,” said Gareth Maguire, senior director of marketing for Pringles. “We know that this coming year’s big game day experience will be different with more fans watching from home, (but) it will definitely be (a) huge TV and social media day for us to showcase the fun consumers can have creating Pringles flavor stacks.”

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