Dive Brief: Private label sales are poised to accelerate after a disappointing 2020 thanks to continuing innovation, e-commerce potential and consumers’ growing willingness to try new brands, according to a webinar presentation by ingredients supplier Kerry and NielsenIQ. Two-thirds of consumers have shifted their buying habits in recent months, while the percentage of newly budget-conscious consumers doubled between September and December, according to NielsenIQ. Private label accounts for just 4% of grocery e-commerce sales, but that number has quadrupled over the past two years, indicating an opportunity for retailers to capitalize on rising omnichannel shopping habits, Kerry and NielsenIQ executives noted. Dive Insight: