Consumers are no longer satisfied with only buying mass-produced products. Online and brick-and-mortar print shops have offered B2B and B2C buyers the ability to customize printed products, but the process is sometimes complex and hard to understand. Pat McGrew looks at LiveArt’s web-to-print services which address the gap between off-the-shelf web-to-print solutions available in the market and the growing needs of printers requiring more custom-tailored solutions for their clients.