Wartsila Widespread digitalisation of the shipping industry requires technologies that are profitable, easy to use and able to facilitate collaboration, according to industry experts. The benefits of digital technologies improve with market penetration, and trust, ease of use and profitability are key to wider adoption, according to panellists at a Lloyd’s List digitalisation webinar. Optimisation of operations takes masses of data, and improvement will need data on an industry scale, this is not something companies can do alone, said Pierre Guillemin, Vice President, Technology, Wärtsilä Voyage. Leveraging AI and machine learning to improve performance holds promise, said Guillemin: “I think these are typically examples where as a group, as an ecosystem, we might be able to crack them together. If individual players are trying to solve it by themselves it’s going to be fairly difficult. We need to find ways to be able to trust one another.”