Ultra-exclusive bespoke model revealed as luxury brand revives its coachbuilding traditions Monday, 31st May 2021, 1:10 pm Rolls-Royce has revealed what is thought to be the world’s most expensive new car - a coachbuilt grand tourer estimated to be worth around £20 million. The Rolls-Royce Boat Tail has been launched to spearhead the luxury brand’s plan to expand its coachbuilding into a permanent part of its offering. Custom-built to meet individual buyers’ demands as part of a four-year collaboration, three examples of the bespoke two-door, four-seat grand tourer have been built, all based on the Phantom platform. Rolls-Royce Boat Tail The first car to be finished was inspired by the commissioning customers’ own 1932 Rolls-Royce Boat Tail and features a climate controlled “hosting suite” hidden beneath a unique rear deck which opens with a butterfly-style movement. Beneath the motorised panels are two fridges housing the clients’ favourite champagne, along with a bespoke cutlery and crockery set, cocktail tables and two purpose-made carbon fibre stools. The self-contained picnic area is finished off with a telescopic parasol which extends from between the leaves of the boot lid.