PSEB working on enhancing IT Industry-Academia collaboration February 12, 2021 ISLAMABAD, Pakistan: In line with the efforts to ensure sustainable growth of Pakistan’s information technology industry and boost exports, Pakistan Software Export Board (PSEB) is making efforts to enhance the IT Industry-Academia collaboration and has been working on setting up channels through which Pakistani IT Companies can utilize the brain bank available at Universities across Pakistan. The PSEB, the attached Department of the Ministry of IT and Telecommunication, is working with the Universities to develop case studies for IT /ITeS Companies and technology startups focusing on business strategy, marketing, technology, pricing strategy, R&D, customer acquisition, cost optimization, product development, and other commercial and technical matters.