By John Glenday-16 February 2021 12:16pm Publicis Groupe has deepened its B2B offer with the acquisition of Octopus Group / Publicis Groupe Publicis Groupe UK has formalised its acquisition of Octopus Group, an integrated agency working with B2B and technology brands, with the intent to absorb the agency within its existing cohort of B2B specialists. What does Octopus offer Publicis? Publicis Groupe has opened its war chest to bolster its strategic, creative and commercial offer to clients and brands. The takeover comes at a point of transition for the wider B2B market, which has been buffeted by a shake-out of communications, commerce, supply chains and distribution – all arising from the pandemic.