Publicis Groupe Romania launches the Data Intelligence Solutions project Mihai Cristea 24/05/2021 | 15:53 Communication group Publicis Groupe Romania provides clients with over 25 unique data solutions and strategic consulting, through a specialized team which serves all member agencies. At the same time, the group aims to develop at least another 10 such solutions by the end of the year and double the number of clients benefiting of them. The services are part of the development endeavour Data Intelligence Solutions, designed to give client companies the opportunity to tailor their marketing, sales and business strategies faster than ever and achieve quantifiable results.
The Data solutions are purchased or developed by Publicis Groupe Romania itself and can be accessed from AIQ portal, a secure platform developed by the group for its clients. Based on this and the consulting offered by the Data Intelligence team, clients can understand consumer behaviour, the competition’s performance and notoriety, ways to evaluate and improve the effectiveness of marketing campaigns and analytics to support business decisions. All this information is provided in real time and supplemented by recurring reports and analyses.