Publishers Are Focused On Identity Resolution And Contextual

Publishers Are Focused On Identity Resolution And Contextual Targeting: Study - 03/31/2023

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Ray Schultz , Todd Rose , Google , Addressability Solutions At Inmobi , With Apple , Android Privacy Sandbox , Senior Vice President , Addressability Solutions , They Prefer Contextual Targeting Over Behavioral Because It Does Not Need An Identifier 03 31 2023 ,