Qualtrics' Annual Employee Experience Trends Report Finds That 'Belonging' Will Drive Engagement in 2021 Top engagement drivers have statistically shifted during the global pandemic from 'confidence in leadership' and 'growth & development' in 2019, to 'belonging' and 'company purpose' in 2020 News provided by Share this article Share this article SALT LAKE CITY and SEATTLE, Dec. 10, 2020 /PRNewswire/ -- Qualtrics, the leader in employee experience and creator of the experience management (XM) category, today released the 2021 Employee Experience Trends Report. Learnings from the report include emerging drivers of employee engagement, the importance of taking action on feedback, and key actions HR leaders can take to improve the experience for their people going into 2021.