Customer experience (CX) has always been important, after all, that’s how what were once startups have now become household names. But with the attention span of consumers shortening, the market of competitors widening and cart abandonment rates still sky high, every move to improve the experience of consumers is paramount to the success of any online retailer. With a rising number of consumers swapping the shops for the sites, now more than ever startups like Quantum Metric – who specialise in building tools to help with Digital Product Design – are coming into play. Brands must develop their online presence An increasing amount of businesses are being forced to go online to advertise their products and services, and this means that well-designed, customer-friendly services are essential in ensuring success.