They emphasise customer ratings should be part of company’s revenue-generation strategy Stefan Toubia, Founder and CEO of Raayi Image Credit: Supplied Online customer reviews can usher in major opportunities for revenue growth, making it imperative for companies to pay them the necessary attention they deserve, said Stefan Toubia, Founder and CEO of Raayi. Raayi, the Arabic word for ‘my opinion, is the UAE’s first comprehensive business reviews application. The company aims to transform the way consumers make purchasing decisions whilst supporting businesses in better engaging with their customer base and managing their reputations. Toubia stressed that brands should leverage the influence of high customer ratings as part of their revenue-generation strategies. However, the Raayi executive also cautioned that just as an excellent rating could help increase the bottom line, a low customer score could have a negative impact on the business.