Adir Abergel (Creative Director), Jennifer Garner, and Melisse Shaban (Founder & CEO). Photo Credit: Abby Ross by WRAL TechWire — June 3, 2021 . RALEIGH – Entrepreneur Melisse Shaban, the CEO and founder of Raleigh-based biotech haircare company Virtue Labs, has been named to the inaugural Forbes 50 Over 50 List, which celebrates women more than 50 years old making significant, extraordinary contributions to all parts of society. Shaban founded the company after learning about a breakthrough technology developed as a way to use regenerative medicine to treat injuries from battlefield explosions, according to reporting from Lisa Roberts in Walter Magazine. The inventor of that technology, retired U.S. Army Lt. Col. Luke Burnett worked at the Winston-Salem biotechnology company, KeraNetics, at the time, and told Shaban that in addition to regenerating tissue, bone, and muscle, it might be able to be used to repair hair.