Ruxandra Åerban. Friday the 3rd is being made with a budget of only â¬57,000. The project is being staged by Abrahamâs production company, 23 Film, in co-production with Papa Pictures (Alin Panc, Alexandru Pop) and Erka (Ruxandra Åerban). The filmâs DoP is Viorel Sergovici. Abraham sees his first feature as a âcommercially orientatedâ endeavour designed to be attractive to a wide audience, but without forsaking cinematic values only to sell tickets. The director tells Cineuropa that his initial intention was to shoot two of the filmâs three stories as short films, but the lockdown gave him time to reconsider the project as a feature consisting of three interconnected stories. âI wanted to prove that one can make movies outside Bucharest,â says the Cluj-Napoca-based helmer, adding that his screenplay has been designed from the very beginning to accommodate situations and character types specific to the Transylvanian town.