RB relaunches Colin with the added benefit of germ removal Share Via: Promises 99.9% germ removal alongside delivering impeccable shine. RB (Reckitt Benckiser), relaunched Colin, Indiaâs leading glass and household cleaner brand in an all-new avatar today. The iconic Colin brand has been relaunched by RB India keeping in mind the current requirements of the Indian consumer. The new Colin not only delivers on its impeccable shine promise, but also provides its consumers with the added benefit of removing 99.9% germs from multiple surfaces at home. Hygiene and disinfection have become an essential part of consumersâ daily lives. An extensive consumer research found that âDoes Colin Disinfectâ was one of the most searched sentences on the brand. The research further highlighted that consumers were looking at a trusted brand like Colin to cater to their growing needs for cleaning and germ removal.