AWS re:Invent 2020, held as a virtual event this year for more than 500,000 attendees, was once again a blitzkrieg of major announcements that collectively have the potential to reshape the course of enterprise technology over the next few years. Among the big news in several areas of AWS's cloud portfolio, artificial intelligence (AI) and machine learning took top billing, with the company actively courting new, more business-oriented audience for its solutions this year. Below, I take a look at some of the highlights and assess what they mean for the market and Amazon's strategy, which is starting to move into some important new directions.