RE's high margins to continue, focus on digitisation and div

RE's high margins to continue, focus on digitisation and diversification: Royal Enfield CEO Vinod Dasari


Updated Jan 13, 2021 | 22:50 IST
He cited the example of their new launch Meteor, which most customers designed on their mobile or on the in-store configurator. This has further reduced inventory levels and overhead expenses. 
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ET NOW caught up with Vinod Dasari, CEO, Royal Enfield to understand the company’s growth plans and how they plan to sustain their high margins. Dasari mentioned that RE has become a global brand and is exporting vehicles directly from its Chennai plant to the US, Europe, South Korea and Japan. 
While the management is open to acquisitions, in the EV space particularly, they are on wait-and-watch mode presently. Further, Dasari highlighted that company plans to develop its own EV technology. They have manufactured few EVs however the launch will be based on market conditions and government support. 

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