Reach Out and Touch Someone By Michael Feldstein | April 08, 2021 When he was a pulpit rabbi, Rabbi Dr. Norman Lamm, zt”l, began engaging in a very simple but meaningful practice. Every Friday afternoon, he would telephone all of the elderly widows in his community, asking them how their week was and wishing them a Good Shabbos. Later, when he became the president of Yeshiva University he continued this practice, religiously dialing up elderly friends and donors of the school to wish them a Good Shabbos. He maintained this weekly tradition for more than 50 years, and those who are still alive and who were the recipients of his phone calls remember to this day about how meaningful and important his small gesture was to them.