#CreativeWeek2021: The importance of cultural nuance in advertising The One Club's Creative Week is five days dedicated to giving creative leaders and pioneers an online platform to come together and discuss issues, changes and ideas across different industries. Today, I report on a panel hosted earlier this week, 'One size does not fit all: the importance of cultural nuance in advertising'. Led by Davianne Harris, partner and head of strategy at New York City-based branding agency Oberland, this panel discussion revolved around advertising and how it’s not only about selling products, but also about telling stories. The full panel included: