Red Roof® helps those in need affected by the pandemic including students, first responders, healthcare and remote workers News provided by Share this article Red Roof ®, the leader in upscale economy lodging, is continuing to support some of the pandemic's most affected communities: students, first responders, healthcare workers and remote workers with programs tailored just for them, available at participating, select properties. In a challenging year for many, Red Roof is a hospitality industry leader, one of the first brands to offer pioneering programs to fill a pressing need; helping a range of audiences with significantly reduced rates, complimentary rooms and ongoing promotions to ease financial burdens, conform to restricted budgets or just offer peace-of-mind to those who have to forcibly quarantine away from family and friends.