Paying off: Red Tractor farmers MORE than 3,000 pieces of feedback have been received across the Red Tractor food chain to help the assurance scheme to identify areas needed to evolve to meet consumers' expectations and market requirements. Launched in January, the eight-week review of proposals for the scheme's six sectors, saw Red Tractor meet with farmers, vets, retailers, processors and other stakeholders. Jim Moseley, Red Tractor CEO said: “Although we routinely review our standards every few years, we felt it was important to change our approach, by opening up the process to as many individuals as possible. We wanted to hear directly from our members and stakeholders, in addition to the established routes of representative groups and organisations.”