Share it As Reddit continues to build its ad offerings, and refine its platform to maximize advertiser appeal, another key element is assurance, and providing marketers with data they need to understand the performance of their on-platform ad efforts. Today, Reddit has announced a new integration with Moat by Oracle Data Cloud, which will provide third party verification on Reddit ad views, moving the platform more in line with evolving industry standards. As explained by Reddit: "Our latest integration with Moat will now bring more third-party clarity and precision around Reddit ad viewability. It aims to deliver more comprehensive and meaningful campaign performance metrics to ensure our brand partners understand the impact of their advertising in order to maximize awareness, reach, and overall effectiveness on Reddit."