Rekorderlig adds citrus flavour to cider range : vimarsana.c

Rekorderlig adds citrus flavour to cider range


Rekorderlig adds citrus flavour to cider range
Print
8th March 2021
Cider brand Rekorderlig is launching a Pink Lemon variant, to “tap into the growing demand for new flavour variation in the cider category”.
Rekorderlig Pink Lemon Cider will be available from April in 500ml bottles, supported by social media and in-store activity, as well as a sampling programme.
Citrus ciders “have already taken 6% of the premium fruit cider volume share, contributing to 22% of value growth the category”.
Tropical ciders have been “growing ahead of more traditional flavours such as red berries in the premium fruit cider market”.
Phil Pick, marketing controller for cider at brand owner Molson Coors Beverage Company, said: “A key category driver in premium fruit cider is inspiring consumers who want new and interesting experiences from their drinks, particularly as the warm weather approaches.

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