Reply: REPLY: A New Push for Digitalization in the Food and Beverage Industry Reply's report, conducted with the trend platform SONAR, examines the impact of the pandemic on the Food and Beverage (F&B) Industry. COVID-19, as a catalyst for digitalisation, offers opportunities to create new business models in Europe. Across Europe, interest in online delivery services grew by an average of 140 per cent in 2020. The average share price for the largest delivery service aggregators increased by 53 per cent. On average, 34 per cent of Europeans ordered food online in the third quarter of 2020, compared to 56 per cent globally. In the early stages of the pandemic, F&B outlets across Europe were closed. With an increase in online grocery shopping, new demands on grocery retailers' logistics are emerging. Digital logistics at the backend of supply chains is important to provide a more comprehensive choice of products to consumers. Providing an omnichannel approach for the customer journey from first contact to delivery will be key in reaching diverse consumers with various needs.