Researching Lash Enhancement Methods? Here's Our Advice Most people love the look of long and lush eyelashes. Beautiful eyelashes are objectively a sign of attractiveness and have been for hundreds and perhaps thousands of years. Gorgeous lashes make your eyes look bigger and cause the whites to pop, showing signs of youthfulness and good health. Just look at the cosmetic history of ancient Greek, Roman, and Egyptian cultures. You'll see that the eyes were adorned with precursors to mascara, such as charcoal used as eyeliner to draw attention to the eyes, also creating mystery. Once commercially-made mascara became available in the early 1900s, women were able to abandon their homemade concoctions for this much-loved cosmetic.