Smart & Final Customer engagement is a journey, says AppCard's Yair Goldfinger, and retailers need to consider the lifetime value of each shopper. Grocery retailers have a one-time opportunity to solidify customer relationships There’s an opening to retain as much of each shopper’s pandemic-era business as possible, says AppCard CEO Yair Goldfinger is the is the co-founder and CEO of AppCard, an advanced customer retention system designed specifically to service the needs of mid-size retailers, franchises, and independent grocers who are ready to start capitalizing on the potential of their customer data and analytics.
For the past year grocery retailers have been operating in a landscape that isn’t sustainable. Shoppers have been maximizing their buying at primary stores with large basket sizes and fewer trips — with the intention of spending as little time as possible in stores. They have even readily bought substitutes when preferred products weren’t available.