Revenue Management: Look Ahead to Avoid Being Left Behind The Important Role of Big Data in Modern Revenue Management By Fulvio Giannetti, CEO & Head of Data Science at Lybra share this article Photo: Lybra In recent years, the tourism industry has been disrupted by a strong push for innovation, thanks to the introduction of new technologies and greater managerial awareness of their necessities. As is often the case, new technology evolves very quickly in times of lack to solve/address the issues that the industry is facing at the time, so it's important for us to recap some of the most important developments, to better understand the parts of technology that are necessary for hoteliers and which ones can be put aside for another day.